We’re proud to announce that, for the second yr operating, Kraken has been acknowledged on the annual European Buyer Centricity Awards (ECCAs). We received the Buyer Perception & Suggestions class and have been shortlisted for Buyer Centric Tradition and Buyer Centricity in B2B.
Overcoming sturdy competitors, this second award follows our 2023 ECCAs win within the Buyer Success class and shortlisting for Worker Expertise.
“We’ve all the time seen shopper suggestions because the driving drive that powers our complete enterprise operation. We perceive that our purchasers are actually our greatest advocates – important to ongoing enhancements to our product providing – and finally to reaching our mission,” mentioned Ashley Speller, Kraken’s Vice President of Consumer Engagement.
Kraken the only crypto winner within the 2024 ECCAs
Solely 30 European corporations have been nominated for the ECCAs, and we have been the one crypto, DeFi or onchain firm to win or be shortlisted.
Within the Buyer Perception & Suggestions class, the winner was chosen primarily based on how nicely entrants proved their inner processes successfully analyze shopper wants whereas showcasing how operational modifications are applied at velocity.
Our award-winning entry centered round Kraken’s “Dust Lined Fruit” initiative, which is an inner escalation platform that leverages shopper insights and straight funnels suggestions, in an actionable format, to government leaders and product managers.
Many groups working collectively towards shopper service excellence
Past that, we demonstrated the cross-functional collaboration that takes place behind the scenes to make sure our purchasers’ voices are actually heard.
From our Consumer Expertise Analysis group (which performs a pivotal function in guaranteeing a deep understanding of person habits, wants and ache factors) to our Social Media Assist group (which actively engages with purchasers on social media), many capabilities work together to carry our purchasers’ suggestions to life.
Speller continued, “This award is testomony to our thousands and thousands of purchasers worldwide. We’re dedicated to persistently elevating our requirements with the intention to present a superior crypto buying and selling providing that prioritizes product accessibility and inclusivity.”
Click on right here to learn extra concerning the European Buyer Centricity Awards and to see the total record of winners.
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